Samsung Electronics has won a total of 58 awards at Germany’s international design competition, the ‘iF Design Award 2025’, including two gold awards.
The ‘iF Design Award’ is a globally prestigious design award hosted by the International Forum in Germany since 1953, selecting winners based on differentiation and impact across nine categories, including products, packaging, user experience (UX) and interface (UI), concepts, communication, and service design.
Samsung Electronics received gold awards for the home AI companion robot ‘Ballie’ and the portable projector’s package design ‘Bojagi’. In total, the company proved its global design competitiveness by receiving 36 awards in the product category, 8 in UX/UI, 9 in concept, 4 in communication, and 1 in service design.
The gold-winning ‘Ballie’ is a home AI companion robot that performs functions such as schedule management and home appliance control through AI-based lifestyle pattern analysis. Equipped with the world’s first dual projector, it supports both short and long-range projection, with a mobile projector function. It is scheduled to be launched domestically in the first half of this year. The friendly image is emphasized through its round shape, yellow color, and soft-touch design, as it greets users by making eye contact.
Another gold-winning piece, ‘Bojagi’, is a concept package for a portable projector inspired by Korea’s traditional wrapping cloth, Bojagi. It features a sustainable packaging design utilizing leftover fabric, allowing it to flexibly wrap various products while being reusable.
Besides the gold awards, Samsung Electronics also won awards for various product groups, such as the ‘Bespoke AI Combo’ which handles washing and drying at once, the ultra-small wearable ‘Galaxy Ring’ aimed at health management, and the ‘Neo QLED 8K(QN900D)’ which maximizes immersion with its floating design.
In the UX/UI category, awards went to the ‘Foldable Galaxy AI UX’, which provides real-time multilingual communication using dual screens, the ‘Bespoke Fridge UX’ that automatically recognizes and manages ingredients with a camera inside the refrigerator, and the ‘Newfound Equilibrium’ exhibition unveiled at the 2024 Milan Design Week, among others.
Roh Tae-moon, head of Samsung Electronics’ Design Management Center, stated, “We strive to move customers through innovative usability and design based on AI,” and added, “We will continuously provide designs that harmonize with changing lifestyles and contribute to society.”
Through this ‘iF Design Award 2025′, Samsung Electronics’ innovative product line combining AI and eco-friendly designs was once again recognized in the global market.