Samsung Electronics introduced the renewed ‘AI Secret Headquarters Experience Center’ based on the Galaxy S25 series at KidZania Seoul and Busan starting from the 25th.
Since October last year, Samsung Electronics has been operating an experience center at KidZania Seoul using the Galaxy Z Fold6 and Flip6. Since opening, it has surpassed 20,000 cumulative visitors, achieved a children’s satisfaction score of 98.1 points, and ranked first among all experience centers.
With this renewal, the experience concept has changed from ‘Secret Jet’ to ‘Secret Submarine,’ and the experience devices have been replaced with the Galaxy S25 series instead of the Galaxy Z Fold6 and Flip6.
Children become AI secret agents, board a ‘secret submarine,’ and reach ‘Galaxy Island’ to complete the mission of rescuing KidZania’s representative character ‘Bache.’ During the experience, they can naturally experience major AI features of the Galaxy S25, such as AI Agent, Audio Eraser, Samsung Wallet Digital Key, and Quick Share.
Following the renewal of the Seoul center, a new experience center also opened on the same day at KidZania Busan located in Centum City, Busan. The Busan center has incorporated the original content and scenarios from the Seoul center and has expanded the experience area to create a more comfortable environment.
At the Busan experience center, participants can engage in experiences using various features, such as a portrait photo studio, real-time translation, AI Eraser, and Photo Assist. In the rescue mission area, activities are conducted to send personalized AI-enabled recommended phrases as messages.
A separate space for parents has also been prepared. Parents can view their children’s experience in real-time through the ‘Home Camera 360’ from SmartThings and can experience Galaxy AI features via the ‘Try Galaxy’ link even if they do not use a Galaxy smartphone.
Samsung Electronics plans to continuously provide new AI experiences to children by renewing stories and missions semi-annually.
Jang So-yeon, Vice President of Samsung Electronics Korea, stated, “In response to the enthusiastic support for the ‘AI Secret Headquarters Experience Center,’ we have renewed the KidZania Seoul center and newly opened the KidZania Busan center. We will continue to present differentiated programs to enable customers of various ages to experience Galaxy AI in a familiar and enjoyable way.”
