Samsung Electronics has introduced an evolved Galaxy AI feature to present next-generation everyday experiences.
From April 24 to 26, Samsung Electronics participated in the ‘2025 World IT Show’ held at COEX in Samsung-dong, Seoul, showcasing various AI functions centered around the ‘Galaxy S25 series’ to the public. The exhibition space, with a total area of 870㎡ (263 pyeong), was designed with a curved structure reflecting the design of the Galaxy S series.
In the experience zone, visitors could directly experience features such as executing apps simultaneously with a single sentence command or receiving real-time responses based on visual AI after pointing the camera at objects. Some features focus on Samsung and Google’s basic apps, with plans for further expansion.
Themed spaces like ‘Subway’ introduced the ‘Now Brief’ feature that offers user-tailored information. In the ‘School’ concept area, experiences of solving math and foreign language problems using AI took place. The ‘Elevator’ concept’s ‘Video Booth’ allowed video recording and AI-based editing in diverse thematic backgrounds.
Through the ‘AI Class,’ Samsung Electronics showcased the core features of the Galaxy S25 series and emphasized AI camera utilization techniques. The class covered high-end functions such as the 200MP camera, AI eraser, custom filter, best face, and Expert Raw app.
In the mission zone, visitors used learned skills to perform various missions tailored to everyday life for the 1020 generation, such as fashion, travel, study, and sports. In the sports mission, experiences included analyzing batting posture with real-time visual AI and printing photos with AI-generated images.
The AI Home experience space allowed direct control of home appliances such as TVs, air conditioners, and washing machines using Bixby and SmartThings, showcasing a smart lifestyle. Visitors could freely experience products from the Galaxy ecosystem, including the Galaxy Book5 Pro 360 and Galaxy Tab S10 series.
A Samsung Electronics representative stated, “We have structured the program to enable more immersive and extensive use of Galaxy AI,” adding, “We hope you directly experience the future everyday life created by AI through diverse practical content.”