Innisfree has expanded its bottle collection campaign, which has been ongoing for 22 years, in celebration of Earth Day.
From April 22 to June 24, Innisfree will conduct the ‘2025 BOTTLE RE:PLAY’ campaign. This campaign, which began in 2003, is a representative activity aiming to practice resource circularity.
This year, the online bottle collection criteria have been relaxed. The requirement has been reduced from 10 bottles to 5 per submission, with 600 beauty points awarded per bottle. The monthly maximum point limit is 3000 points, and first-time participants receive an additional 5000 points.
At offline stores, a coupon providing a 1000 won discount is issued for each bottle submitted.
The official online mall is hosting an Earth Day event from April 21 to 27, offering up to a 35% discount on large-volume and refill products, such as Green Tea Seed Hyaluron Serum and Cream. An additional 5% discount coupon is also provided.
Innisfree will recycle 10.38 tons of collected glass bottles to launch limited edition products. The product name is ‘Makitoi Green Tea Limited Edition,’ and it will be released on June 1 at the official mall and all stores.
The glass of the serum bottles and cream containers incorporates 25% recycled material, with the rest comprising 40% new glass and 35% PCR glass (Post-Consumer Recycled glass).
Inspired by the forests and seas of Jeju Island, the Makitoi Green Tea Limited Edition will be first introduced at Jeju House and Dial Seongsu stores starting April 21.
Innisfree encourages everyone to participate in bottle collection as a way to pay attention to the materials of everyday cosmetic containers and the cycle of resources, in celebration of Earth Day.