Hyundai Motor Company first unveiled its flagship SUV, ‘The all-new Palisade’, to the North American market at the ‘2025 New York International Auto Show’ held at the Jacob Javits Convention Center in New York, USA on the 16th (Wednesday, local time).
The Palisade is a completely revamped second-generation model that has been redesigned after six years. It features a new design and next-generation hybrid system, along with an expanded interior space. The strong exterior begins with vertically aligned daytime running lights, maximizing spaciousness with a length of 5,060mm and a wheelbase of 2,970mm. The interior’s horizontal structure and premium materials enhance the luxury feel.
The powertrain consists of a 3.5 gasoline engine and a 2.5 turbo hybrid. The hybrid incorporates electric vehicle technology such as Stay Mode and interior V2L functionality. Advanced safety technologies like driving assistance, collision prevention, and driver condition monitoring are extensively applied.
The ‘Palisade XRT Pro’ trim, which emphasizes off-road sensibilities, was also unveiled. It features electronic AWD, an electronic limited slip differential (E-LSD) for the rear wheels, 18-inch all-terrain tires, and front and rear towing hooks. The ground clearance is raised by 25mm to 212mm.
Exclusive alloy wheels, emblems, a dedicated grille, and cladding complete the rugged exterior of the XRT Pro. SangYup Lee, Executive Vice President and Head of Global Design for Hyundai Genesis, explained, “We have completed a differentiated model by adding off-road specialized sensibility to the luxury of the existing Palisade.”
Jose Munoz, Global Chief Operating Officer (CEO) of Hyundai Motor Company, stated, “We are strengthening the new car lineup based on various powertrains,” and revealed plans to expand to 21 electric vehicle models and 14 hybrid models by 2030. He added, “We are aiming to sell 2 million electric vehicles annually.”
Randy Parker, CEO of Hyundai Motor North America, commented, “We recorded a 4% increase in retail sales from last year locally, and achieved record-breaking performance in the first quarter of this year with a 10% increase compared to the same period last year.” He particularly noted, “Sales in March increased by 13% compared to the same month last year, marking the sixth consecutive month of record-breaking sales.”
Hyundai also shared the achievements of its pediatric cancer eradication campaign ‘Hyundai Hope On Wheels’, which marks its 27th anniversary at the New York Auto Show. This year, an additional $27 million was donated, bringing the cumulative donation amount to $270 million. The plan is to expand activities across North America.
The exhibition booth covers a size of 4,433㎡, featuring a main zone, motorsport zone, and EV track zone, exhibiting a total of 28 vehicles. The main zone includes electric vehicles such as the Palisade, Ioniq 5, Ioniq 6, Kona EV, and hybrid models like the Santa Fe HEV.
The motorsport zone offers experience programs with high-performance N models and racing simulators. The EV track zone allows direct experiences with vehicles like the Ioniq 5 N and Ioniq 9.
Through the exhibition, Hyundai highlights its competitiveness in electrification, off-road, and high-performance fields, accelerating its market penetration in North America.