As AI technology rapidly advances, self-employed individuals are utilizing it to increase their work productivity. It has become possible to maintain high efficiency at low costs in various areas such as sales analysis, marketing, and content creation. In particular, with the emergence of latest AI solutions incorporating generative AI technology, the level of automation is becoming increasingly sophisticated.
AI-based marketing tools help maximize advertising effectiveness and achieve high performance with minimal time investment.
· Naver Creator Studio: AI automatic writing support for Naver Blog and Posts
· GPTs (Naver Clova X & ChatGPT): Support for marketing copy and content planning
· V-Flex: AI-based automatic video production and advertising creative generation
· PicPick: Design tool for card news and poster creation
· VEED.io: AI automatic caption generation and video editing for social media advertising
Customer service solutions utilizing the latest AI technology are also emerging. Beyond simple automated chatbots, customized responses using generative AI are becoming possible.
· Clova for You: Naver’s generative AI-based chatbot capable of natural conversation with customers
· Reply AI: AI automatically generates customized responses to customer reviews and inquiries
· DeepBrain AI Human: Real-time customer service and AI consultant functions using virtual humans (AI Human)
Design and video editing tools for social media promotion and brand building are also gaining popularity.
· MiriCanvas: Korea’s leading free design tool for creating posters and social media content
· Vlogr: Mobile AI video editing app
· AutoDraw by Google: AI-based automatic drawing completion
· Naver Smart Editor: Image editing for Naver Blog and Cafe posting
· Clova Dubbing: Creating advertising videos using AI voice dubbing
· Suno AI: AI-based music and background music creation
Experts analyze that “Small business owners can reduce repetitive work burden and focus on core business operations by utilizing AI tools,” and “As AI technology develops, it will play an important role in strengthening the competitiveness of self-employed individuals.”
As AI technology rapidly transforms the business environment, the need for self-employed individuals to actively adopt it is growing. By utilizing appropriate AI tools, they can maximize work efficiency while reducing workforce and cost burdens. Attention is focused on whether AI will bring a new turning point in how small business owners operate.