Helinox will operate the ‘Thunderbolt Project by Fragment & Pokémon Seoul’ pop-up store on the B1 floor of Lotte Department Store AvenueL in Jamsil from March 14 to 23. This event is a global project collaboration between Fragment Design, led by Japanese music producer Hiroshi Fujiwara, and Pokémon, exhibiting and selling various limited edition items.
In this special store, products unveiled at the ‘INN Thunderbolt Project’ held at Mondrian Hotel Itaewon last September will be showcased, including camping gear, clothing, and accessories that combine the minimalistic sensibility unique to Fragment Design and Pokémon characters.
Through this project, Helinox has reinterpreted its representative products with a Pokémon theme. Notable items include a chair and table set with a black fur cover, as well as goods featuring popular Pokémon such as Pikachu, Squirtle, Charmander, and Snorlax. A variety of products including Pokémon plush toys, keyrings, t-shirts, hoodies, and hats will be launched.
This project goes beyond mere product release, focusing on providing a unique brand experience through the collaboration between Pokémon and Fragment Design. Helinox continues to strengthen its presence as a global brand by consistently offering products with both stylish design and practicality.