AI specialist company Saltware announced that it will participate as a platinum sponsor in the ‘AWS Game and Media Customer Conference’ to be held on August 27 at Chosun Palace, Centerfield in Yeoksam, Seoul.
This event is an annual partner conference hosted by Amazon Web Services (AWS) for professionals in the game and media industries, providing a platform for sharing the latest technologies and business strategies.
Saltware will deliver a keynote speech under the theme ‘The Next Story Opened by Agents in Games/Media.’ The presentation will focus on the concept of Agentic AI and its real-world applications in the game and media industries, proposing directions for business innovation.
At the exhibition booth, Saltware’s AI chatbot solution ‘Sapie-Bot’ will be introduced. This chatbot is designed as a hyper-personalized assistant that recognizes the user’s work context and performs actual tasks.
Sapie-Bot applies advanced Retrieval-Augmented Generation (RAG) technology to provide accurate responses. By using Saltware’s Model Context Protocol (MCP) based work agents, tasks such as report writing, database queries, and groupware functions can be automated.
Onsite, examples of Sapie-Bot adoption by media industry clients will also be presented. Through this, Saltware plans to showcase its AI capabilities alongside a variety of AI products, including Sapie-Reco and Sapie-LLM.
A representative from Saltware stated, “Agentic AI is an execution-focused intelligent agent that surpasses traditional chatbots,” adding, “This conference will provide opportunities to directly observe AI application cases optimized for the game and media industries.”