Samsung Electronics appointed BTS’s RM as the official ambassador for Samsung’s Art TV on the 17th.
Samsung Electronics announced that it will release ‘RM Artwork Comment’ on Samsung Art Store, featuring commentary on art pieces personally selected by RM. Samsung explained that this aims to allow Art TV users to enjoy art pieces more diversely.
RM will attend ‘Art Basel in Basel,’ held from the 19th to the 22nd (local time) in Switzerland, as part of his activities as Samsung Art TV ambassador. He is scheduled to conduct a special talk session on the 18th. Samsung Electronics plans to release details related to RM’s activities there through its newsroom.
RM stated, “I hope that through this collaboration, more people can connect with art in their daily lives.” Lee Heon, vice president of Samsung Electronics’ Visual Display Business Division, said, “RM’s passion for art and culture aligns with Samsung’s vision to expand art accessibility through technology.”
Samsung Electronics has expanded its Art Store service, originally applied to the lifestyle TV product The Frame, to Neo QLED and QLED products. The Samsung Art Store offers subscription-based content featuring over 3,500 artworks from world-renowned museums and artists in 4K quality.
Following the release of the Art Basel Miami Beach Collection last December and the Art Basel Hong Kong Collection this March, Samsung exclusively presented the Art Basel in Basel Collection this month on the Samsung Art Store. Samsung is also an official display partner of Art Basel.