Samsung Electronics announced the advent of the “genuine AI TV era” by launching its 2025 AI TV new products on the 7th, focusing on artificial intelligence.
These new products are not just for content viewing but are designed to predict users’ lifestyle patterns, preferences, and intentions to offer a customized experience. Samsung Electronics unveiled new AI features centered on three pillars: ‘AI Home,’ ‘AI Assistant,’ and ‘AI Viewing Optimization.’
‘AI Home’ analyzes lifestyle patterns and indoor environments to automatically control connected home appliances like air conditioners and air purifiers, and it also offers anomaly detection alerts. It includes monitoring functions for pets and infants.
‘AI Assistant’ enhances content exploration convenience with features like real-time caption translation and ‘Click to Search,’ which provides related information with one click. The ‘AI Viewing Optimization’ function includes ‘8K·4K AI Upscaling Pro’ to upscale low-resolution videos to high-resolution, ‘Auto HDR Remastering Pro’ for applying real-time HDR effects, and ‘Color Booster Pro’ for scene-by-scene color improvement.
The lineup has also been significantly expanded. The AI TV lineup increased from 9 series with 34 models last year to 14 series with 61 models this year. It includes various lineups such as Neo QLED, OLED, QLED, and The Frame, with the addition of a 115-inch large TV. OLED models range from 42-inch to 83-inch for a total of 14 models.
The new concept ultra-short-throw projector ‘The Premiere 5’ introduces touch interaction functionality, allowing direct interaction on the projected screen on tables, expanding its use for education, gaming, and hobbies.
The 2025 soundbar features the ‘Q Series,’ which enhances bass even with reduced size, and the ‘Convertible Soundbar,’ which optimizes sound depending on installation direction to enhance immersion through Dolby Atmos and Q Symphony features.
The Samsung Art Store is now applied to Neo QLED and QLED in addition to The Frame, allowing the viewing of approximately 3,000 artworks on TV. Also, the ‘Wireless One Connect Box,’ which allows installation without cables, has been applied to some models, and the glare-free technology has been expanded to various series.
The TV supports free OS upgrades for up to 7 years, and the Google Cast feature is expected to be introduced in the first half of the year.
The price for the top model of Neo QLED 8K is 98 inches at 50.4 million won, and the OLED SF95 series 83 inches is 12.8 million won. ‘The Premiere 5’ is priced at 1.99 million won. Along with the new product launch, various discounts and membership point promotions are offered until April 30th.