The collaboration, utilizing the Story blockchain technology, aims to clarify ownership of AI-based creations in the fashion industry and provide fair rewards.
ABLO is an AI design platform built on the Story blockchain, allowing anyone to create fashion items and register them on the blockchain to protect ownership. Recently, through collaboration with Crocs, it has introduced a customized Jibbitz charm production service for consumers, enabling creators to register and protect their unique designs. The use of blockchain-based smart contracts allows for automatic royalty payments, enabling continuous revenue generation.
The Story blockchain provides a decentralized IP management system to protect creators’ rights. While unauthorized copying of designs has been a significant issue in the fashion industry, the use of Story blockchain allows for clear registration of original ownership and transparent management of transaction records. Managing ownership of AI-based creations was challenging with traditional copyright protection methods, but blockchain technology ensures creators’ rights and acknowledges their value when utilized by third parties.
On the ABLO platform, in collaboration with Crocs, consumers can use AI to create their unique Jibbitz designs and register them on the blockchain. Crocs offers IP licenses to creators, who can certify and sell their designed products. The platform provides a blockchain-based automatic royalty payment system to ensure continuous income for creators.
Andrea Muttoni, Chairman of the Story Foundation, stated, “The Story provides core infrastructure connecting AI-based fashion to the on-chain economy,” and added, “Our goal is to support brands and creators to generate revenue more fairly through platforms like ABLO.”
ABLO is expanding its AI-based creator-centric fashion ecosystem by collaborating with global brands such as Balmain, Pangaia, SmileyWorld, Amazon, Kickz, and Midnight Studios, in addition to Crocs.
The Story Foundation supports the tokenization of intellectual property (IP) in the AI era, converting IP into digital assets that allow creators to protect, share, and monetize their ideas. By connecting various IP assets such as science, art, and brands to the on-chain, it aids creators in generating automated revenue.
The collaboration that combines ABLO and Story blockchain is expected to demonstrate new market possibilities for the fusion of AI and fashion and contribute to building a fair economic model centered on creators.