The artificial intelligence (AI) market has reached a new turning point. On the 17th (local time), xAI officially unveiled its latest AI model, ‘Grok-3,’ challenging the AI market dominated by OpenAI, Google, and Anthropic. xAI, established directly by Elon Musk, claims that Grok-3 has performance surpassing competitive models, showing a strong determination to capture the supremacy in AI technology.
Grok-3 is evaluated as a model that not only excels in AI’s natural language processing capability but also dramatically advances logical thinking, problem-solving, and data analysis skills. xAI stated that Grok-3 outperforms models like OpenAI’s GPT-4o, Google’s Gemini, and the DeepSeek V3 model, confidently setting a new standard in the AI market. The industry is keenly watching to see if this model can surpass the limitations of existing AI and bring substantive change.
One of Grok-3’s biggest features is its powerful computational performance. xAI utilized the Colossus supercomputer in developing this model and conducted learning using over 200,000 GPUs. This represents more than a tenfold increase in GPU utilization compared to the previous model, Grok-2, appearing to be a strategic choice to go beyond mere performance improvements to surpass the limits of AI technology.
Thanks to this powerful computational performance, Grok-3 enables more sophisticated AI learning and analysis. Existing AI models often hit limitations in learning vast amounts of data or experience delays in processing real-time information. However, Grok-3 can process data quickly with ultra-fast computation, drawing faster and more accurate results. This is expected to enhance the potential for AI to be practically utilized in fields that require high-level data analysis, such as finance, healthcare, and scientific research.
Grok-3 also achieved remarkable results in various AI benchmark tests. It recorded 93% accuracy in the AIME 2025 test, excelling in logical thinking and problem-solving capabilities. This suggests that it can function as a highly advanced AI model that can solve complex problems, beyond simple conversational AI.
xAI emphasized that Grok-3 displayed particularly outstanding performance in mathematical problem-solving and logical reasoning abilities. While existing AI models have made continuous progress in conversational abilities, they still showed limits in higher-dimensional thinking or creative problem-solving. However, Grok-3 is equipped with the capability to adjust its thought process autonomously and solve problems, making it likely to be much more effectively used in research and analytical fields than existing AI.
Additionally, Grok-3 has demonstrated strengths in programming and data analysis. While recent AI models are enhancing coding assistance functions, there remains much room for improvement in code generation accuracy or solving complex algorithms. However, Grok-3 is evaluated as having capabilities not only for coding but also for analyzing and resolving logical errors in code, suggesting a significant change for developers and IT professionals.
Another key feature of Grok-3 is ‘DeepSearch.’ Unlike simple search results provided by existing AI models, this feature performs deep scanning of the web and synthesizes comprehensive analysis to generate information reports. It is designed to go beyond listing simple information by understanding the context and even performing analysis.
DeepSearch is expected to be effectively used by researchers or corporate strategists to quickly organize complex information and derive necessary insights. Unlike conventional search engines, it can provide more sophisticated and reliable search results by understanding and summarizing information in a specific context rather than simple keyword matching. This means that AI can be practically utilized as a research and analysis tool, surpassing the limits of simple search.
The launch of Grok-3 means more than just the release of a new AI model. Elon Musk, having contributed to AI technology development as a co-founder of OpenAI in the past, began an independent AI development path after parting ways with OpenAI. With strong positions on the development direction and operation method of AI, he tossed a new competitive offer against existing AI companies through Grok-3.
Musk defined Grok-3 as a “Maximally Truth-Seeking AI,” emphasizing the reliability and precision of the AI model. This reflects an intention to provide more reliable AI in a situation where models like OpenAI’s ChatGPT and Google’s Gemini fail to solve data distortion problems or biases.
Industry experts see Grok-3 as a critical turning point in determining the development direction of AI technology. As the scope of AI utilization gradually expands, it is likely to establish itself as a model that can bring practical changes to not only companies and research institutions but also general users.
The release of Grok-3 is once again shaking the AI market landscape. As the pace of AI technology development accelerates, there is an expectation that AI capable of not only simple natural language processing but also actual problem-solving and logical thinking will lead the market.
Particularly with AI’s expanding utilization anticipated in fields such as finance, healthcare, scientific research, and IT development, if Grok-3 can prove its performance surpasses existing models, xAI is likely to quickly rise as a new powerhouse in the AI industry. However, how quickly Grok-3 can dominate the market in competition with existing AI models will depend on user experiences and feedback. As the pace of AI development is fast, continual model refinement and securing practical usability will become crucial.
The AI industry is watching closely to see if Grok-3 can set a new standard for AI innovation beyond a simple chatbot.